The Intermediary marketing team at Legal & General Investments have been a syndicate member of the Consensus Research since 2008. We currently use the research findings to (a) understand market trends and confidence and (b) to track fund and brand awareness. The results of the research are extremely useful and well analysed and we evaluate these to shape our marketing proposition. In addition, the Consensus team has very solid experience in planning and running research in financial services, having worked in this sector for over 25 years. Kate Downer and Andy Glazier add a special element to the research, as they recognise that each syndicate member have different requirements, listening and acting upon these effectively. No doubt we will continue working with the Consensus team as I truly believe that this journey is adding brilliant value to Legal & General Investments. Michelle Sartorio, Head of Intermediary Marketing, Legal & General Investments .
At Neptune, we continue to focus on building the brand, so I find the reports really useful in providing me with an overview of our key audiences' sentiment on markets, funds, their business and publications to name but a few. In particular I use the reports to measure brand and advertising awareness and to see how our customers consume media. As an Advertising Manager, I have used the IFS research in my previous two jobs in Investment Management. I find the whole syndicate set-up very productive as we, as members, have input to the questionnaires to tailor them to our collective needs. Tazeen Saeed, Advertising Manager, Neptune Investment Management.
Using the IFS syndicated surveys has proved extremely useful for our business. Not only do we obtain brand tracking and advertising awareness amongst intermediaries, we also discover valuable information on key products and asset classes. The flexible format allows us to have an input into shaping the survey so that it continues to be beneficial to us and the rest of the syndicate. Louisa Dickinson, Market Insight Executive, Aviva.
We work with Consensus Research on our highly successful call centre mystery shopping research, an ongoing programme that is not only efficiently managed by Consensus Research but also benefits enormously from the expertise and insight they bring. Well laid out and well focused reports enable us to implement tangible, meaningful improvements in terms of call centre staff training and motivation. Helen Laybourne, Customer Services Manager, RBS GTS Op
Consensus have conducted regular research amongst our customers to check that they understand the products they have bought from us so that we can be sure we are treating our customers fairly. We have found Consensus very easy to work with and they provide clear actionable findings. Sarah Havard-James, Consumer & Market Insight Manager, LV