Market sizing and forecasting
How big a customer base is there for your product? What extra revenues could you generate with your current and/or new products? Are there emerging trends that could impact your potential market share tomorrow?
Let the Consensus team provide you with all the answers you need to gauge the size and opportunities of your marketplace so that you can take business decisions with greater confidence and gain the market edge. Now and into the future.
You will find we are experts not only in tailoring and implementing research programmes to your exact needs and budget but also analysing the results with accuracy. By virtue of our long experience in market sizing and forecasting, we also have a clear and in-depth knowledge and understanding of how markets perform and how and why customers buy.
Having successfully segmented their consumer market, this leading supplier of private medical insurance wanted our help in doing the same for their business-to-business market. Their historic targeting methods, based on SIC code, size of business and number of registrations, had failed to deliver the required results.
Our fresh solution was to conduct initial in-depth interviews with decision-makers to explore their motivations, needs and behaviours and to formulate segment hypotheses. We followed this with a quantitative study based on telephone interviews with 1000 senior decision-makers. Five segments were identified on an ‘employer/employee centricity’ basis, equipping our client to tailor new products and marketing strategies to accurately meet each segment’s specific needs.
