Approaches

• Our client has a hypothesis that a new consumer trend presents an opportunity to develop a new product.
  1. We validate the trend and sized the opportunity, looking also to see if competitors were acting on this.
  2. We follow with a web survey among customers to gauge interest and identify key targets, we met with channel partners to determine their appetite and T&Cs required
  3. We study the behaviour and attitudes of key targets in-depth
  4. Co-creative focus groups help to define the concept
  
• Our client is seeking to leverage a new technological development – how might this be of use to its customers.
  1. Ideation workshop with key stakeholders identifies possible opportunities.
  2. We size the maximum potential market for each opportunity across a range of geographies
  3. We hold co-creation workshops with key targets to develop concepts
  4. A quantitative study sizes the potential market, using conjoint we determine the optimum specs and price points
  5. Communications are honed via online focus groups with the different target groups
  
• The salesteam identifies a potential area to develop service offering.
  1. We conduct customer visits with key targets and with channel partners serving these to gain ethnographic insight of current working practices, compensatory behaviours and to discuss potential opportunities
  2. Results of the first phase are presented and analysed in an ideation session with key stakeholders – a series of concepts are outlined
  3. Quantitative concept tests with customers and channel partners to gauge appeal and potential volumes
  4. Marcoms materials are tested via online groups
  
• Our client has developed a new product following internal R&D process.
  1. We place the product with target customers and have them keep an online diary of usage observing general behaviours via video records and also set specific tasks to hothouse the test
  2. Placement customers are brought together in focus groups to share their experience, identify bugs and suggest solutions
  
• Our client has developed a new product following internal R&D process.
  1. We place the product with target customers and have them keep an online diary of usage observing general behaviours via video records and also set specific tasks to hothouse the test
  2. Placement customers are brought together in focus groups to share their experience, identify bugs and suggest solutions
  3. Post-launch we conduct a web survey of users to understand u&a identify
  
• Our client has developed a new product and is ready to go for launch.
  1. We test positioning and messaging via focus groups and a quick web-based survey
  2. Post launch we test the effectiveness of the launch campaign and coms and evaluate the user experience feeding KPIs into the next generation of the concept
  

Thinking

Thought piece

• A creative approach to innovative research
• Amid the economic gloom, let innovation shine a light

Experts

Bryan Atkin - Director

Bryan is recognised across the industry for pioneering new research techniques. Bryan is also a leading thinker on product development, channel management, pricing strategy, market segmentation, customer satisfaction and loyalty tracking.

Peggy Young - Associate Director

Peggy plays a lead role in the development of our qualitative research techniques. She championed the use of creative workshops and online focus groups in financial services research, addressing client issues from new personal PMI products to testing care home policies.

Kate Anderson - Director

Kate is an advocate of combined methodologies, regularly directing multi discipline research across four continents and has written extensively on the subject of research and innovation.