Data Fusion Analytics

Our analytical and data processing expertise brings you proven, cutting-edge solutions to directly link market research data to your internal customer databases.

We combine and analyse your existing customer data and market research to get fresh insights into your customers and make your data more engaging within your business.

And by using your existing data, you save money and maximise value.

How it works

Our expert analytics staff use specialist software solutions and powerful computing platforms to fuse data with your customer databases.

This means we can map customer opinion onto actual behaviour.

The resulting combined database becomes the perfect platform for powerful and insightful analysis, delivering fresh insights into your customers and making your data work harder for your business.

Use it for:

Cross-checking your assumptions - Fusing market research and database information to determine whether your market research loyalty model really measures behavioural loyalty. Are you measuring the right KPIs?
Propensity modelling – determine which of your customers are most likely to churn…and look to your most loyal customers to tell you how to prevent it.
True ROI Modelling – explore the direct links between high and low customer experience ratings and customer spend and profitability. Which kinds of customers give you the best returns?
Refining segmentation – gain a better understanding of your segments, by mapping actual behavioural data to the segments – so that you can better target your marketing spend
Most importantly, since no new data collection is needed, it’s a cost-effective solution – low on price, high on actionable insights!

What about data protection and confidentiality?

No problem – once matching is completed, we remove all personal identifiers to ensure confidentiality and compliance with the MRS Code of Conduct.

Adding real value

Consensus Research's people are our chief asset – our researchers are skilled in analysing and interpreting the data to give you real and actionable insight into your customers. Their experience in helping businesses of all shapes and sizes use data effectively will ensure that your organisation really does see tangible business benefits and real return on investment. We pride ourselves on our ability to understand your business challenges – both internally and externally, and help you to translate data into realistic plans that have positive impacts on your profits.

Real Life Effectiveness

Our data fusion analytics are being used to deliver real value across a wide range of organisations.

Examples include:

For a major utilities company, identifying which key drivers of satisfaction and dissatisfaction impact profit per customer, and quantifying the impact of improving satisfaction in particular areas
For a leading mobile telecommunications company, how combining research and operational data can reduce actual churn rates among the company's most valuable customers

So, if you are looking for a cost-effective and proven way of delivering actionable insights from your existing data, please get in touch to hear more and see case studies.