Branding and communication
Do customers engage emotionally as well as practically whenever they see your brand – and do their feelings change over time? How well are the different elements of your integrated marketing campaigns performing – and do they knit or collide with each other? Where should you focus your marketing spend to get the best returns?
We can bring you a total, comprehensive picture of the standing and health of your brand and how to keep it fresh, relevant and attractive to your customers and potential customers. Our skills extend from initial brand development work, through understanding brand performance in a competitive context, to tracking how brands are perceived and experienced.
Most importantly, by working with Consensus Research, you can gain a far deeper understanding of whether your marketing and communications activities are doing their job – and whether people are thinking, feeling and doing what you had hoped and expected them to. And you can capitalise on our informed recommendations to plan your best route forward with confidence: from design enhancements and improved retail offerings to new product developments and alternative communications channels.
Research solutions for business advantages
We helped a leading UK supplier of business and personal insurance to track its brand performance and measure the effectiveness of its marketing activity over time. Our solution started with a programme of qualitative research with brokers followed by quantitative work with the same audience but segmented by line of business into personal and commercial lines as well as broker type. We conducted this through 250 CATI interviews. Our client now uses our findings as their essential benchmark for measuring their market performance and brand image on an on-going basis.
